Martin
Portfolio
Senior Communication Specialist
Discover Maurizio's world
Maurizio Martin has had a prominent career in the banking and finance industry, where he has stood out over the past 15 years. He's been at the forefront of digital communication and strategic marketing.
Beyond just watching the financial sector evolve, Maurizio has played a key role in shaping its direction, thanks to his skill in digital storytelling and managing external relations.
He has proven to be particularly adept in the industry, balancing budget management and introducing digital innovations, playing a central role in the industry's dynamic transformations.
Bio
Emerging from the dynamic world of banking and finance, Maurizio Martin stands as a distinguished Senior Communication Specialist with a rich 15-year career spanning digital communication and strategic marketing.
In the fast-paced financial sector, he's carved a niche for himself, mastering the art of digital storytelling and external relations. Maurizio orchestrates a vast array of projects, blending his expertise in budget oversight and digital innovation.
His journey is underpinned by a robust academic foundation and a trilingual proficiency, making him a pivotal figure in shaping the future of digital marketing and communication.
My approach
My approach intertwines the precision of digital communication with the artistry of storytelling.
In the vibrant realm of finance, I craft narratives that simplify complexity and resonate deeply, blending analysis with creativity.
My goal is to continue pushing boundaries, transforming data into impactful, engaging experiences that not only inform but also inspire.
Experience Overview
2022 > Present
Senior Communication Specialist
2019 - 2022
Digital Communications Manager
2016 - 2019
Marketing and Communications Design
2010 - 2016
Product Manager
2005 - 2010
Product Designer
2000 - 2005
Interaction Designer
Key Specializations
Maurizio Martin's professional journey showcases a profound expertise in Communication, Marketing, and Digital Marketing, exemplified through his strategic leadership.
Digital Communication, Marketing and Digital Marketing Managed strategic communication for ION Group, overseeing a communication budget of over one million euros, coordinating corporate websites and main social media pages, ensuring alignment with the brand's strategic objectives. |
Leadership and Strategic Planning Led the coordination of digital communication strategies at Cedacri Group, ensuring consistency and maximum impact of the brand message across various channels. |
Data Analysis and Performance Metrics Skilled in using advanced analytical tools to monitor digital communication performance at a group level at Cedacri Group, informing strategic decisions. |
Project Management, Brand Design System, and UX Developed digital strategies to enhance brand visibility, managed design and UX, SEO optimization, content marketing, and performance analysis to refine future strategies at CAD IT Group. |
MY WORK
I've executed a lot of projects.
Here is one of my favorite ones created for the person I'm proud to partner with.
Multichannel Communication
EMEA Innovation Communication Project
Background
Need to enhance internal and external communication to optimize business interactions and brand management.
Solution
Implementation of an internal portal, website renewal, social media monitoring, communication standardization with templates, and development of an editorial plan to align communication.
Demonstrated leadership and vision in integrating digital technologies to transform communication processes, showcasing innovative problem-solving skills.
Web & Social Analytics
Editorial Plan
Achieved increased employee engagement and customer satisfaction through targeted communication initiatives, highlighting change management proficiency and result-oriented approach.
Marketing Performance
Global Analysis and Monitoring Project
Background
Requirement to assess and refine marketing strategies through comprehensive analysis of campaign performance and data-driven insights.
Solution
Deployment of an advanced analytics platform to evaluate marketing campaign effectiveness, extract data insights, and inform future marketing decisions.
Proficiency in deploying data analytics tools to refine marketing strategies, demonstrating advanced data analysis skills and critical thinking.
Product Launch Management
Email Marketing Management
Effectiveness in converting analytical insights into strategic actions, enhancing marketing performance and showcasing data-driven decision-making capabilities.
Client Management
EMEA Client Card Project
Background
Need to centralize customer information to provide real-time data access to the sales and administrative departments, enhancing communication and streamlining processes
Solution
Creation of a customer management portal, categorized by client, containing all essential information for real-time access and process optimization in sales and administrative sectors.
Innovation in improving customer relations through technological solutions, showing a deep understanding of customer needs and problem-solving skills.
Client Portal
Whitespace Analysis
Achieved measurable improvements in service speed and quality, highlighting a strong customer focus and ability to positively impact customer experience.
Product Management
Global Battle Card Project
Background
Need to consolidate global product information by division to provide the marketing department with real-time data access, enhancing communication and operational efficiency.
Solution
Development of a global product management portal, organized by division, containing all vital information for real-time access and process improvement in the marketing sector.
Skill in optimizing global product management, demonstrating organizational prowess and complex project management abilities.
Buyer Personas
Key messaging
Efficiency in reducing product information access times, improving marketing team responsiveness and showcasing operational efficiency management.
Branding
Omnichannel Innovation
Background
Requirement to refresh the corporate image, encompassing external communication, products, and document templates, to establish a cohesive brand identity.
Solution
Execution of a branding project that innovates the company's image, aligning external communications, product presentations, and templates under a unified brand feel.
Creativity and innovation in refreshing the corporate identity, showing strategic thinking and the ability to develop strong visual concepts.
Corporate Portlas
Branding Templates, Brochure, Social media post, Product Flyers
Success in enhancing brand perception in the market, leading to improved competitive positioning and demonstrating brand strategy and integrated communication skills.
Education
My expertise in communication, business strategy, and technology is further enriched by practical skills gained through years of professional experience.
Diploma in Accountant and Programmer Istituto Schiapparelli Gramsci Milan (Italy) |
Google
|
24ore Business School
|
IDF Interaction Design Foundation (Ivy League)
|
Google
|
24ore Business School
|
Soft skills and Languages
Advanced Communication Skills
Convey complex ideas clearly and persuasively to diverse audiences
Strategic
Thinking
Develop and implement comprehensive communication strategies
Leadership and Team Management
Leading projects and mentoring team members
Creativity and Innovation
Generate unique ideas for campaigns or problem-solving
Emotional Intelligence
Navigate and mediate in complex interpersonal situations
Adaptability
Adjust strategies for changing market trends or organizational goals
Problem-Solving
Approach to resolving challenges creatively and effectively
Project Management
Overseeing projects from inception to completion, ensuring timeliness and quality
ENGLISH
Fluent
ITALIAN
Native
FRENCH
Basic
INSIGHTS
Senior Communication Specialist
2022 > Present
Responsibilities | Projects | Successes |
Strategic Communication Management | - Communication strategy development - Budget management for ION Core Banking - Market impact analysis | - Increased market impact and brand awareness - Efficient budget allocation leading to cost savings |
Digital Coordination Leadership | Website coordination and optimization - Social media strategy implementation - Brand alignment across digital platforms | - Improved digital engagement and brand alignment - Enhanced social media presence and interaction |
External Relations and Media Management | - Media relations enhancement - Press review coordination - External communication strategy | - Strengthened global reputation through media - Effective crisis communication management |
Brand and Design Standardization | - Brand consistency enforcement - Design standard development - Communication channel standardization | - Achieved brand consistency across platforms - Elevated brand recognizability and trust |
Data Analysis and Process Optimization | - Process analysis for efficiency - Business improvement through data insights - Communication process optimization | Optimized operational processes Enhanced data-driven decision making Increased efficiency and reduced costs |
Internal Communication | - Internal portal development - Training portal creation - Commercial Hub and Project Management tool design | Fostered a cohesive corporate culture Improved internal communication and training Streamlined project management processes |
Digital Communications
Manager
2019 > 2022
Responsibilities | Projects | Successes |
Digital Communication Leadership | - Leading digital strategy for group companies - Ensuring brand message consistency and impact | - Achieved cohesive brand messaging and maximized impact - Enhanced consistency across digital platforms |
Design Supervision | - Coordinating design teams for innovative materials - Developing high-quality communication across platforms | - Elevated design quality and innovation - Improved cross-platform communication effectiveness |
Integrated Social Media Management | - Overseeing social media strategy at group level - Enhancing brand engagement and authority | - Increased brand engagement and authority on social media - Strengthened group-level social media presence |
Advanced Analytics and Reporting | - Monitoring digital communication performance - Utilizing advanced analytics for strategic decisions | - Informed strategic decision -making through data\n- Optimized digital communication strategies |
Marketing and
Communications Design
2016 > 2019
Responsibilities | Projects | Successes |
Digital Strategy Development | Crafting digital strategies to boost brand visibility | Significant increase in brand visibility |
Visual Material Creation | -Designing visual materials for digital campaigns | Higher audience engagement through innovative visuals |
Website and Social Media Management | Managing website updates and social media interactions | Substantial growth in website traffic and social media interaction |
SEO Optimization | Implementing SEO best practices to improve search rankings | Improved search rankings leading to greater online visibility |
Content Marketing | Developing engaging content for marketing campaigns | Increased lead generation from targeted content strategies |
Performance Analysis | Analyzing campaign performance to refine strategies | More efficient ad spend with improved conversion rates |
Product Manager & UX
2006> 2016
Responsibilities | Projects | Successes |
Financial Product Design and Development | - Designing and developing financial products - Defining business requirements for major Italian banks | - Successfully launched new financial products - Enhanced product offerings at top Italian banks |
Collaboration with Development Teams | - Optimizing existing products - Introducing new solutions to the market | - Achieved smoother product experiences through collaboration - Brought innovative solutions to market |
Market Trends and Consumer Behavior Analysis | - Analyzing market trends - Studying consumer behavior to inform strategic decisions | - Informed strategic business decisions - Improved product competitiveness with market insights |
Web Project Manager | - Managing web project lifecycles - Coordinating between stakeholders and development teams | - Delivered web projects on time and within budget - improved project communication and efficiency |
Business Requirements Analysis | - Conducting in-depth analysis of business requirements - Bridging the gap between business needs and technical solutions | - Effectively identified and documented business needs - Facilitated the development of tailored solutions |